About Us Hero — PrimeWest Insurance

About PrimeWest Insurance

Independent.
Trusted.
Built for the Long Run.

PrimeWest Insurance was built on a simple belief: insurance should be about protecting people, not selling policies. As an independent brokerage, we help business owners, property owners, and families identify risks, compare options, and build protection they can trust when it matters most.

A better kind of brokerage

Independent by Choice.
Built on Relationships.

PrimeWest was founded on the belief that insurance should be personal. Every client works with a dedicated advisor who understands their goals, knows their coverage, and is available when guidance is needed most.

We keep our practice intentionally boutique because meaningful relationships require time. That allows us to provide thoughtful advice, responsive service, and long-term support that extends far beyond the initial policy.

What sets us apart
One Point of Contact. Always.

Insurance shouldn’t require you to start over every time you have a question. From your first quote to policy changes, renewals, and claims support, you’ll work with a dedicated advisor who understands your coverage and your goals.

One Advisor. Every Policy.

Home, auto, umbrella, business, and specialty coverage—managed together under one relationship. By looking at the full picture, we help ensure your policies work together and important gaps don’t get overlooked.

Annual Reviews, Not Just Renewals

Your life and business change over time. That’s why we proactively review your coverage before renewal, helping identify new risks, uncover potential gaps, and make sure your protection keeps pace with your needs.

Team Section — PrimeWest Insurance

The people behind the policy

The PrimeWest Team

Every client works with real people who know their name, their history, and their goals.

Chris Rodriguez
President
Chris Rodriguez
Insurance Advisor & Agency Leader

Chris leads PrimeWest Insurance with a commitment to long-term relationships, trusted advice, and personalized service. He works closely with business owners, property owners, and families to identify risks, uncover coverage gaps, and build insurance solutions designed to protect what matters most.

Gabby Rodriguez
Vice President
Gabby Rodriguez
Insurance Advisor & Agency Leadership

Gabby oversees agency operations and client service initiatives, helping ensure every client receives timely support and personalized attention. Her focus on communication, organization, and operational excellence allows the PrimeWest team to deliver a consistent, relationship-driven experience from quote to renewal and beyond.

Account management
Herman Merchan
Personal Insurance Specialist
Herman Merchan
Personal Insurance Specialist

Herman specializes in personal insurance and works directly with clients to manage and review policies, ensuring coverage stays current and complete.

John Leyva
Account Manager
John Leyva
Personal Insurance Specialist

John assists clients with policy servicing, updates, and day-to-day insurance needs, making the process as simple and stress-free as possible.

Maricela Vega
Account Manager
Maricela Vega
Personal Insurance Specialist

Maricela handles policy changes, questions, and ongoing service needs with a focus on accuracy, communication, and client support.

Operations
Angelica Berondo
Agency Support
Angelica Berondo
Service & Operations Support

Angelica supports the team by handling service requests, processing updates, and managing daily operations to keep everything running smoothly.

Abby Macias
Operations & Marketing
Abby Macias
Systems, Automation & Growth

Abby manages operations, marketing, and system improvements, focusing on streamlining processes and supporting the agency’s growth through technology.

Team Section — Mobile — PrimeWest Insurance

The people behind the policy

The PrimeWest team

Real people who know your name, your history, and your goals.

Chris Rodriguez
President
Chris Rodriguez
Leads PrimeWest with a focus on long-term client relationships.
Gabby Rodriguez
Vice President
Gabby Rodriguez
Oversees operations and ensures clients get timely, clear support.
Account management
Herman Merchan
Herman Merchan
Sr. Account Manager · Personal Insurance
John Leyva
John Leyva
Account Manager · Personal Insurance
Maricela Vega
Maricela Vega
Account Manager · Personal Insurance
Operations
Angelica Berondo
Angelica Berondo
Agency Support · Service & Operations
Abby Macias
Abby Macias
Operations & Marketing · Systems & Growth