Privacy Policy
PrimeWest Insurance Brokerage, Inc. respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, request a quote, communicate with our team, or use our services. By using this website, you acknowledge and agree to the practices described in this Privacy Policy.
Last Updated: June 08, 20261. Scope of This Policy
This Privacy Policy applies to information collected by PrimeWest Insurance Brokerage, Inc. (“PrimeWest,” “we,” “us,” or “our”) through our website at primewestinsurance.com and any related digital services. By using our website, you consent to the collection and use of information as described in this Policy.
As a licensed insurance producer, our handling of nonpublic personal financial information is also governed by the Gramm-Leach-Bliley Act (GLBA) and applicable state insurance privacy laws. See Section 6 for our GLBA Notice.
2. Information We Collect
We collect personal information in three ways: information you provide to us directly, information we collect automatically when you use our website, and information we receive from third parties.
Information You Provide
When you request a quote, submit a contact form, or communicate with us, we may collect:
- Name, mailing address, email address, and phone number
- Date of birth
- Driver’s license number
- Vehicle information (make, model, year, VIN)
- Property information (address, type, age, value)
- Business information (for commercial coverage)
- Insurance history and claims history
- Other information you choose to provide in messages or quote requests
Information Collected Automatically
When you visit our website, we automatically collect:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent, and referring website
- Cookie identifiers and similar tracking data
Information From Third Parties
To provide quotes and place coverage, we may receive information from:
- Insurance carriers (underwriting results, policy information)
- Consumer reporting agencies (motor vehicle records, claims history, credit-based insurance scores where permitted by law)
- Public records (property assessments, registration records)
3. How We Use Information
We use personal information for the following purposes:
- Quoting and underwriting — to obtain insurance quotes from carriers and to facilitate underwriting decisions
- Placing and servicing coverage — to bind policies, process changes, and handle claims
- Communicating with you — to respond to your inquiries, provide quotes, and follow up on quote requests
- Compliance and recordkeeping — to meet our legal obligations under insurance laws, including required record retention
- Improving our services — to analyze website usage, improve user experience, and develop new services
- Fraud prevention and security — to detect, investigate, and prevent fraudulent activity and protect our website
- Legal claims — to establish, exercise, or defend legal claims
5. Sensitive Personal Information
In the course of providing insurance services, we collect certain categories of “Sensitive Personal Information” as defined under California law, including:
- Driver’s license numbers
- Precise geolocation (when provided in addresses)
We use and disclose Sensitive Personal Information only for the purposes permitted under California Civil Code §1798.121, including to provide the insurance services you have requested, to verify identity, to detect fraud, and to comply with applicable laws. We do not use Sensitive Personal Information for purposes outside those permitted uses.
California residents have the right to limit our use of Sensitive Personal Information. See Section 7 for details on exercising this right.
6. GLBA Notice (Financial Information)
Our Privacy Practices Under the Gramm-Leach-Bliley Act
As a licensed insurance producer, PrimeWest Insurance Brokerage, Inc. is subject to the Gramm-Leach-Bliley Act (GLBA) and applicable state insurance privacy laws, including the California Insurance Information and Privacy Protection Act (IIPPA).
Information We Collect: We collect nonpublic personal financial information from you on applications and other forms, from your transactions with us and others, and from consumer reporting agencies.
Information We Disclose: We disclose this information only to affiliated and non-affiliated third parties as permitted by law, including:
- Insurance carriers, to obtain quotes and place coverage
- Service providers performing functions on our behalf
- As otherwise authorized by you
- As required or permitted by law
Information We Do Not Disclose: We do not disclose your nonpublic personal information to non-affiliated third parties for marketing purposes without your consent, except as permitted by law.
Safeguards: We maintain physical, electronic, and procedural safeguards designed to protect your nonpublic personal information. Access to your information is limited to employees and service providers who need it to perform their job duties.
Former Customers: Our privacy practices continue to apply to your information even if you are no longer our customer.
7. California Privacy Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
How to Exercise Your Rights
To exercise any of these rights, please:
- Visit our Do Not Sell or Share My Personal Information page to submit a request through our online form
- Email us at privacy@primewestinsurance.com
- Call us at (866) 920-2622
Verification
We will verify your identity before processing your request. We may ask you to provide information that matches information we already have on file.
Response Timeline
We will acknowledge your request within 10 business days and respond fully within 45 days. If we need an extension of up to an additional 45 days, we will notify you.
Authorized Agents
You may designate an authorized agent to submit a request on your behalf. We will require written authorization from you and verification of the agent’s identity.
Global Privacy Control
We honor the Global Privacy Control (GPC) signal as a valid opt-out of sale and sharing for California residents.
Categories of Information Collected and Disclosed
In the preceding 12 months, we have collected the categories of personal information described in Section 2. We have disclosed these categories of personal information to the categories of third parties described in Section 4 for the business purposes described in Section 3.
8. Data Retention
We retain personal information for the periods required by applicable law and necessary for our legitimate business purposes.
California Insurance Code requires licensed insurance producers to retain producer records for at least five (5) years. We may retain information longer where required by other applicable law, to defend legal claims, or for legitimate business purposes such as fraud prevention.
When personal information is no longer needed and retention is no longer required by law, we securely delete or de-identify the information.
9. Data Security
We implement reasonable physical, electronic, and administrative safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These safeguards include:
- Encryption of data in transit using industry-standard protocols (HTTPS/TLS)
- Access controls limiting employee access to personal information based on job responsibilities
- Employee training on data security and privacy practices
- Secure third-party service providers contractually obligated to protect your information
- Regular review of security practices
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to provide essential site functionality, analyze website usage, support certain features, and measure the effectiveness of our marketing. A cookie is a small text file placed on your device by a website you visit. Some cookies are set by us (first-party cookies) and some are set by third parties whose services we use on our site (third-party cookies).
The specific cookies used by our website may change from time to time as services are added, updated, or removed.
Categories of Cookies We Use
We use the following categories of cookies on our website:
- Necessary cookies — required for the website to function properly, including basic features such as page navigation, secure session management, consent recording, and protection against spam and abuse. These cookies do not store personally identifiable marketing data.
- Functional cookies — used to support certain non-essential features that enhance your experience, such as remembering whether a popup or notice has been displayed or dismissed.
- Analytics cookies — used to understand how visitors interact with our website, including metrics such as the number of visitors, traffic sources, bounce rate, and which pages are visited. We use these cookies to measure and improve site performance.
- Advertisement cookies — used to deliver relevant advertising, measure the effectiveness of our marketing campaigns (including Google Ads), and limit the number of times you see a particular ad. These cookies may be set by Google and other advertising partners.
Specific Cookies on Our Website
The table below lists the specific cookies that may be set when you visit our website, along with the party that sets them, their purpose, and how long they remain on your device. This list may change over time as we add or remove services; the current list is maintained through our cookie consent platform.
- wpEmojiSettingsSupports Necessary — set by WordPress to check whether your browser can display emojis properly. First-party. Session.
- cookieyes-* Necessary — set by CookieYes to record and manage your cookie consent preferences. Third-party (cookieyes.com). 1 year.
- rc::a, rc::c Necessary — set by Google reCAPTCHA to distinguish humans from bots and protect our forms from spam and abuse. Third-party (google.com). Never expires / session.
- pum-2798 Functional — set by Popup Maker to remember whether a popup has been displayed or dismissed, so we do not show it repeatedly. First-party. 12 days.
- _ga Analytics — set by Google Analytics to distinguish unique users. First-party. 2 years.
- _ga_* Analytics — set by Google Analytics 4 to store and count pageviews and session state. First-party. 2 years.
- _gid Analytics — set by Google Analytics to distinguish users. First-party. 24 hours.
- _gat Analytics — set by Google Tag Manager to throttle the request rate to Google Analytics. First-party. 1 minute.
- NID Advertisement — set by Google to deliver and personalize ads, limit ad frequency, and measure ad effectiveness. Third-party (google.com). 6 months.
- _gcl_au Advertisement — set by Google Ads to support conversion tracking and attribution. First-party. 90 days.
Third Parties That Set Cookies Through Our Site
Some of the cookies above are set by third-party services we use. These third parties may receive information about your visit and process it under their own privacy policies. The third parties that may set cookies through our site include:
- Google LLC — Google Analytics (analytics), Google Ads (advertising and conversion tracking), Google Tag Manager (analytics request management), and Google reCAPTCHA (spam and bot protection). See Google’s privacy policy at https://policies.google.com/privacy.
- CookieYes Limited — cookie consent management. See CookieYes’ privacy policy at https://www.cookieyes.com/privacy-policy/.
Your Choices and Consent
When you first visit our website, you are presented with a cookie consent banner that allows you to accept or reject non-essential cookie categories (Functional, Analytics, and Advertisement). Necessary cookies are required for the site to function and cannot be disabled through the banner. You can change your preferences at any time by reopening the cookie settings from our website footer.
You can also opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout. You can learn more about Google Analytics at https://policies.google.com/privacy. To opt out of personalized advertising from Google, visit https://adssettings.google.com.
Managing Cookies in Your Browser
Most web browsers allow you to control cookies through browser settings. You can usually find these settings in the “Options” or “Preferences” menu of your browser. You may set your browser to refuse all cookies, accept only first-party cookies, or notify you when a cookie is being set. Disabling certain cookies may affect website functionality.
Do Not Track and Global Privacy Control
Our website does not currently respond to “Do Not Track” browser signals, but we honor the Global Privacy Control (GPC) signal as a valid opt-out of sale and sharing for California residents, as described in Section 7.
11. Children’s Privacy
Our website is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16 without verifiable parental consent, we will promptly delete that information.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@primewestinsurance.com.
12. Third-Party Links
Our website may contain links to third-party websites, including insurance carrier websites, social media platforms, and other resources. We are not responsible for the privacy practices of these third parties. Their use of your information is governed by their own privacy policies.
We encourage you to review the privacy policies of any third-party websites you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. Material changes will be communicated through a prominent notice on our website prior to the change taking effect.
Your continued use of our website following the posting of changes constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Company: PrimeWest Insurance Brokerage, Inc.
Address: 15545 Devonshire Street, Suite 105, Mission Hills, CA 91345
Phone: (866) 920-2622
For California-specific privacy requests, please use our Do Not Sell or Share My Personal Information page.